Lose It! – Calorie Counter

Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it.
Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device!

“Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.”
“Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.”
“Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.”

50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN.
10 million: items in our searchable, comprehensive, international food and exercise database
30 million: journeys started by downloading Lose It!
74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016)
3 days: average number of days members track to see a weight loss
25+: macronutrient and health goals to choose from

Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program.

Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten.
Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner).
Track more than just calories with macronutrient, water, health, and body measurement goals.
Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more.
Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation!
How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience.
Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices.
Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?).
Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress.

Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed.
It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight.
Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch.
Download Lose It! today, and you’ll see how easy it is to get started!

Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features.

Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term.

Read our Terms of Service at https://www.loseit.com/terms/.

Lose It! – Calorie Counter App Description & Overview

The applications Lose It! – Calorie Counter was published in the category Health & Fitness on 2008-11-21 and was developed by FitNow. The file size is 119.93 MB. The current version is 9.1.4 and works well on 8.0 and high ios versions.

‘Tis the season to fall into good habits, y’all! We know you’re itching to track those pumpkin spice lattes, so in this release we’ve done the following:

*Common foods now show up during food logging
*Foods you delete from “My Foods” won’t keep showing up in your common foods. So if you want to eliminate “avocado toast” from your lists, we’ve got you. (Disclaimer: it won’t make it disappear from social media.)
*Fixed some crashes on certain views in the app
*Fixed keyboard spacing for members using a bluetooth keyboard (you fancy, huh)
*Smoothed out the logging flow after scanning a barcode
*Stayed awesome

We’ll leaf it at that. Happy tracking, Lose It! fam!

Lose It! – Calorie Counter App Tips & Tricks

Lose It! – Calorie Counter Reviews


Popups  Pineconn  3 star

Stop bothering me to write a review. Christ.


Steps..  Madk1468  3 star

Why don't I get calorie credit for the steps ive walked. I have synced everything (iPhone, apple watch, and settings, etc.)


Disappointed in recent changes  2bea9  3 star

The reason I started using this app was because it specifically interfaced with Fitbit and strava in the free version, making it so easy to look at both your food intake and exercise. Now to link any fitness apps, you have to go premium. I think this is really unfortunate. I'm switching to MyFitnessPal.


Love this app  Djwadebus  5 star

This app is great!


It works  Dhulkster  4 star

Only challenge is the disparity in calories for the same item.

Fitbit forever

Love it  Fitbit forever  5 star

I know some have said they don't like that they had to pay for the upgrade so you can link up to Fitbit but really who of us would go to work for free😲😲 🤷🏼‍♀️🤷🏼‍♀️ The app is Worth the money because I like the make your own recipes calorie count and it's reminders to log in 🤗🤗also it links up with my Fitbit 👍🏻🤗🤓


Great app!  Misaki0329  5 star

Easy to log everything and I am losing weight.


Keeping track does work...  PThom726  4 star

Daily reminders are great… Because I do forget, even though I've been doing this for several months now. it is easy to overlook a few bites here a few sips there. it adds up. I have not had the time to figure out all the different features this app offers, including photographing meals. I find hunting for the same foods over and over tedious. i've not been able to set up a Favorites menu, and that would save a lot of time. overall, I've lost just under 20 pounds in the last two months. I eat whatever I want… but I am much more conscious about how much of it I put into my mouth. I do like the reminders and encouragement.


New update won't let me load information.  slnally42  3 star

This new update isn't letting me load any of my nutrition, social info, or badges.


Not available with my Fitbit  Noteasygame789  2 star

I have used LoseIt religiously for a couple of years + and it always connected and fed my calories into my Fitbit and told me whether I got the Fitbit bonus. All of this is now only available with premium.


My Healthy App myHealthy_app 3 star

Get this now -


Apps TopAApps 3 star

Lose It! – Calorie Counter - FitNow -


Fitness love affair Healthworks22 3 star

Lose It!


Lose it!  maestrorb1  5 star

This is a great app!! Very helpful and easy to use.

Kanga Mom

Very Helpful  Kanga Mom  5 star

I guess I like competition with myself. This app helped me keep my calories down and I liked watching the graph trend downwards. Logging exercise and gaining more calories is motivating!


Excellent!  Margian1966  5 star

Very easy to use. Love it.

Mettyl Faith

Very helpful  Mettyl Faith  5 star

I started out with just a little notebook keeping track of input, exercise time and weight, but then I found this app. I love the barcode scanner and its amount of SKUs it has in the database. Fantastic app with the goals and challenges too. Very very helpful.


It's working!  Bluescat3  5 star

This app has helped me be committed to my exercise and weight loss goals! I recommend to everyone that needs to be accountable and reach their summit! Thank you!


Disappointed  Kyuzo8712  1 star

I downloaded this to see if it could help in my effort to change my diet to help my extremely high blood pressure, guess not. There seems to be an area to watch sodium intake but it costs and I haven't seen this track acutely yet so I won't invest.


Great app for tracking!  myriad2663  5 star

Lose It has really helped me in staying on track with my healthy goals - the calorie tracking feature is more user friendly than my fitness pal, in my opinion.

August revelation

Favorite app  August revelation  5 star

I love this app! I love logging my meals and being able to check my daily nutrients to see how I'm doing.


Awesome app!  sacERMD  5 star

This REALLY helps. So much data and also interfaces with Fitbit, making exercise and diet updates easy.


Used to be way better  Johndee519  1 star

You shouldn't have made the ability to sync with other apps only available after upgrade. It doesn't make me want to upgrade, it makes me want to erase the app.

Lose It! – Calorie Counter Comments

Lose It! – Calorie Counter Health & Fitness Download