Shopify Google Tag Manager Apps
Shopify merchants need Google Tag Manager apps to set up Google Tag Manager (GTM) on their store and have proper data layers to use in GTM. Industry professionals use Google Tag Manager apps to connect Shopify stores with Google Analytics 4, Google Ads, Bing, Facebook Pixels, and many others.
The main functions of Shopify GTM apps:
- Setting up Google Tag Manager on Shopify themes,
- Adding data layers on Shopify stores,
- Preparing store-specific GTM containers,
- Connecting Shopify stores with 3rd party marketing or tracking services.
Analyzify is known as the best Shopify Google Tag Manager app in the market, with over 170 positive reviews. They also offer a Done-For-You Google Tag Manager setup on Shopify at no extra cost.
Keep the following points in mind while choosing the GTM app:
- Some apps come with surprise setup and recurring costs,
- Some apps don’t provide support for non-Shopify Plus merchants,
- A standard app & software support might not be enough for non-professionals.