Google Tag Manager App Reviews


Google Tag Manager App Description & Overview

The Google Tag Manager app is an easy way to automate your analytics and conversion setup for your Shopify site with 30+ pre-built tags.
Why choose Google Tag Manager app?

Our mission at Google Tag Manager App is to make it easy to track analytics for DTC brands and Shopify stores. Since the initial launch of our Shopify application in 2017, we have empowered over a thousand brands with eCommerce data analytics to help them grow their business.

Does any of these sound familiar to you?
  • Inaccurate configuration of Google Analytics
  • Cannot use Google Shopping remarketing campaigns
  • No transactions recorded, duplicate transactions, or poor attribution in Google * Ads Conversion Tracking
  • Facebook tracking is not pushing revenue data, missing “add to cart”,” initiate checkout” and purchase events
  • Google Analytics V4 setup is required
How Google Tag Manager App can help:
  • Google Universal Analytics Tag: Correctly configures all of the required components of Google Analytics with no customer interaction
  • Google Ads Remarketing Tagging: Synchronises Google Ads, Google Merchant Center, Google Shopping Feed, and Shopify Product IDs
  • Google Ads Conversion Tracking: Provides all of the correct variables to Google Ads
  • Facebook Tracking: Delivers all of the correct data and events to the Facebook Pixel
  • GA4 Tagging: Correctly configures all of the required components of Google Analytics V4 with no customer interaction
  • Google Ads
  • Google Analytics
  • Google Optimise
  • Facebook
  • Bing Ads
  • Twitter
  • Pinterest
  • TikTok
  • Criteo
  • Custom HTML
What’s included:
  • GTM Suite Data Layer with one-click implementation for Shopify stores
  • Pre Built GTM Recipes that let you deploy 30+ marketing channel tags in minutes
  • Full Google Analytics tracking
  • Facebook Conversion configuration with all standard events for Facebook Conversion API

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App Name Google Tag Manager
App Category Store Management
App Price From $30/month. 7-day free trial.
Support E-Mail
App Website

Google Tag Manager Features

Full Data Layer for complete attribution of your store.

Support for all Tag Types

Take advantage of any tags and easily deploy tracking on your store. Includes a full Data Layer.

Accurate Marketing Data

Get accurate marketing data to help you turn advertising dollars into profits.

From Beginner to Expert

Easy to set up for new Shopify store owners, with advanced features for agencies and experts.

Google Tag Manager App Integrates with:

Google Shopping Google Merchant Center

Google Tag Manager Comments & User Reviews 2024

(United States)

Installed app 11/14. New google tags were installed within a few days of installing app. Google ads started throwing an error the following day: "Make sure you don't miss any conversions by fixing your global site tag issues. Recommended because your global site tag setup may be incorrect or incomplete" I have emailed the devs 3 times, 11/19, 11/23 and 11/29 and have not received a response, let alone a fix. Nothing in junk mail folder either. Not just poor customer service, completely non-existent customer service. Now we have to hire somebody to go in and clean up the code they left behind.

(United Kingdom)

This app has really helped me with setting up and monitoring our Google and Social media tracking in one place, it's so easy to use and the support and resources are great

(United Kingdom)

Don't even bother. Not only did they ask me to remove a template which was sort of working, they then didn't want to help to configure the tags in the template to ensure they are working. My Google Analytics is pretty much broken, not reporting any revenue or tag data and their customer service is shockingly terrible. I had initially used Niddocks who this company initially was, he was not only SUPER helpful, he was informative, technically sound and just plain great. The company then got sold to these guys and they have been cowboys ever since. After stressing that their tags were incorrect and infact their predecessor had added custom code to ensure the data layer objects could be ready, they then said I should pay $400 to get this fixed and they can take Paypal payments?! Seriously don't waste your time.

(United States)

Rob was able to solve our Google issues within minutes. App and support are top notch. I cannot thank him enough for getting our GTM all setup correctly.

(United Kingdom)

So glad we have this. It was really simple to set up, the support and communication has been great. Now we can manage all of our tracking in one place with easy. Thank you!

(United States)

Update: We have resolved internal issues which resulted in the app not loading as expected. Most importantly though, the author has been in touch immediately to resolve this issue. Support is important! Original review: We are using this app to publish our GTIN data to Google Merchant Center and it worked without any issues. Today we were notified by Google that 90% of our products on GMC do not have a GTIN. So we try to check what is happening in GTM, but ... "cannot connect to server" ... is this app dead?

(United States)

I want to make sure you cancel my free trial. As product tester prespective this is a difficult app.


We tried to install Google Tag Manager App, and after 6 frustrating days we had to uninstall the app to go for an alternative solution. Customer support was poor: hardly responsive, inefficient.


I am new to this app. The devs have done what the app is supposed to do. But the thing I want to highlight is that they are trying to do much more and help troubleshoot customers with other problems. I hope ever app has this customer service in Shopify. Great work guys, hope you the best!!

(United States)

Rob's rapid response and amazing support truly make this one of the best app experiences I have had on Shopify. Rob went above and beyond to resolve GTM setup for us free of charge which was a constant issue for our store.


Great APP! I managed to get rid of the duplicate conversions in adwords and facebook ads. Rob was very fast!

(United States)

I have to echo some of the other reviewers here - Rob bent over backwards to help install the app, helping with Google Analytics, Google Tag Manager (installed quite a few tags and triggers), and the Shopify store itself. Great customer service!

(United States)

Super helpful support went above and beyond just helping me install the app. They also helped with custom coding. This is the best solution for implementing Google Tag Manager on a Shopify store.

(United States)

Rob helped me one-on-one and fixed every issue on my Shopify! He is so amazing, Best customer support I've seen before! This app is my highest recommendation for anyone - who is want to setup google tag manager!


The best support that I have ever experienced on Shopify. Rob is my hero. He saved my store, as the old app that I installed just ruined my theme and tags, and those developers didn't respond at all. Rob just resolved all my issues, and he supported me in all steps. Thanks for your great support.


Its never been this easy to get all my tracking setup perfectly. Rob has been amazing, he responds within minutes at times and nothing is ever too difficult for him. Amazing service, highly recommended. Thanks Rob!

(New Zealand)

Hands down best support I have received for an app this cheap - I would recommend 100% as the best solution to deal with all your shopify tracking needs.

(United Kingdom)

Really great app. Super efficient install and really helpful support. Thoroughly recommend this app.

(United States)

This app stopped reporting the value of the conversions to Google Analytics a few weeks ago. Developer has told us that they would correct it after asking twice to get it fixed. Will be removing app and finding a different approach. I can echo the other positive reviews. I have had superb customer service from a few of the Apps we using. This is by far one of the best, attentive providers here.

(United States)

The customer support is the gold in this app. Rob Edlin worked with me one-on-one to correctly set up and fine-tune our various tracking pixels and coding using Google Tag Manager. Epitomy of professionalism and customer service. This app and more importantly the people behind it get my highest recommendation.

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