Shopify Google Ads Apps
Google Ads is the most chosen advertising option for Shopify stores. Google has an official integration with Shopify called Google Sales Channel app. However, the merchants still need Shopify Google Ads apps because the Google Sales Channel app doesn’t provide everything required – especially support.
The essential features of Google Ads apps on Shopify:
- Setting up enhanced conversion tracking
- Auditing and setting up native conversion tracking
- Adding dynamic remarketing pixels on the Shopify store
- Allowing merchants to edit their Google Ads product feeds
- Auditing Google Ads conversion tracking (Analyzify offers)
- Providing account-level and campaign-level suggestions
Most Shopify Google Ads apps don’t offer conversion tracking and remarketing pixels setup. So if you need those, beware of choosing a tracking solution like Analyzify. The software enables you to set up Google Ads conversions and remarketing through Google Tag Manager, and also, Analyzify experts give you a hand with the setup and validation.