DAIVE: First‑Party Pixel App Reviews

Leverage DAIVE first-party customer data collection and enrichment tools to help your business substantially improve Return on Ad Spend (ROAS).

DAIVE uses its unique version of Pixel, called DAIVE Pixel. Unlike Facebook Pixel, Google Analytics, or typical Shopify plugins, DAIVE Pixel is loaded to your clients’ web browsers directly from your website, as a first-party tracker. This approach allows DAIVE to avoid blockage from any AdBlockers, and ensures that almost all customer events like PageViews, Click, ViewContent, Purchase, and all other events are captured.

• Integrate in less than 5 minutes
• Enable retargeting for up to 99% of your website visitors. Send every visit and action to Facebook CAPI and Google GTM

DAIVE brings together transactional, behavioral, and demographic data in real-time to create a 360-degree view of your customers. DAIVE integrates data from all of your sources (website, CRM, database, email marketing tools, Google, and Facebook Ads) to build a 360-degree view of your customers. This approach allows you to leverage every single action made by your visitors and customers, improve ads performance, and substantially improve your Return On Ad Spend.

• Send up to 60% more data to Facebook and Google ads tools to optimize for conversions and retargeting campaigns
• Identify which apps, marketplaces, or search keywords bring the most sales or customer acquisition
• Personalize your customers’ experiences based on their preferences

1. How is DAIVE different from other Shopify plugins? DAIVE is a real customer data platform, not just a plugin. Unlike the typical Shopify plugins, DAIVE supports multiple data sources, like Salesforce, Mail Chimp, HubSpot, etc. Also, DAIVE has its own version of Pixel and Analytics, which allows our clients to have full control over their customer data: create a custom audience, enrich data from multiple sources, send data to multiple marketing channels and analytical tools, and many more.
2. How does DAIVE captures more user visits and activities than other trackers and plugins? DAIVE uses a proprietary first-party data capturing technology called DAIVE Pixel. Unlike Facebook Pixel or Google Analytics DAIVE Pixel is loaded to your clients’ web browsers directly from your website, as a first-party tracker. This approach allows DAIVE to avoid blockage from any AdBlockers, and ensures that almost all customer events like PageViews, Click, ViewContent, Purchase, and all other events are captured.