Shopify GA4 Apps
Google Analytics 4 (aka GA4) is the new and default version of Google Analytics. Shopify announced that the native integration will take place in March 2023.
There are free and open-source methods for the integration, such as Shopify GA4 Kit. However, we recommend using a GA4 Shopify app for the best possible integration. With Shopify Google Analytics 4 apps, you can:
- Have a complete GA4 e-commerce integration,
- Track all the purchase, add-to-cart, checkout and other events,
- Send the user-level data from the Shopify store into GA4,
- Activate Product-relevant reports,
- Have an accurate analytics setup.
Our recommendation would be Analyzify among the other Shopify apps for GA4 integration. It is the app that has the most positive reviews and also offers a Done-For-You setup method. It is only a one-time fee compared to the others that come with monthly recurring payments.
While choosing the Shopify app for this important integration, make sure to keep in mind that the support-level matters a lot as you might have some integration issues.
Google Analytics 4 is a powerful reporting tool for Shopify businesses that allows you to track customer interactions across channels and campaigns. Its features provide detailed insights into how customers engage with your website, product pages, online shopping carts, and more. From website navigation metrics to keyword performance analysis and cross-device reporting, Google Analytics 4 helps Shopify businesses gain more knowledge of their customer base and make more informed business decisions. With this robust analytics platform, Shopify businesses can create more effective marketing campaigns and optimize their websites to better accommodate customer needs.