Segments ‑ Data for Marketers App Reviews

This product gives you an immense amount of value. Coming from a place of manually attempting to calculate things like repeat rates, churned customers, segmentation, etc... The Segments app is like having a digital marketing research team at your fingertips, extremely easy to navigate, integrate with the rest of our tech stack, and the customer service team is always a click away.

Really helping for pulling data quickly and synching customer tags across Shopify/Klaviyo. Team is really responsive and supportive! The product journey map is also very helpful.

I am enjoying using the newly designed v 3.0! Segments is best used as the name implies- to build segments to use across channels and platforms. We've been able to do a little of this, building a segment to do more focused email marketing (on Drip), and building segments to do lookalike Facebook advertising. We also use the app as a way to measure some key indicators. This can be great, if your key indicators are provided by the app. Though, the precise calculation done by the algorithm is proprietary and not viewable by users, so if management is keen on knowing exactly how an indicator was calculated, you won't be able to provide a precise answer. But, the indicator tracking is maybe not the main intended use. For the building and using of segments across platforms, 5 stars!

Easy to use and can easily customize the reports you need! The team was great to answer questions and were clear with directions and answers.

This app really helped us identify segments such as churned customers, loyal customers, and more to integrate into our email marketing on Klaviyo. The dashboard is super easy to use and the data is really useful. Also, Brian from the team has been really helpful whenever we had any questions and is always quick to respond! I highly recommend this app to anyone who is looking to improve their email marketing!

Segments Analytics is one of my favorite Shopify apps, we started on the free plan but upgraded to the Growth plan... its worth it! I've learned so much about various segments of our customers (cohort, purchaser of X product, customers who we've engaged with Y marketing initiative) using the app. It has the cohort analysis that you'll find with other apps, but gives you the ability to cut (segment) that data in a lot more nuanced ways! The app provides a level of intelligence that'd I've only seen larger orgs with a data science team have access to. I'm very happy to have these insights at my finger tips. Also, the customer services for the app is great. Any time I've had questions, I've gotten an answer within a couple hours.

This app has been great in helping us better understand our customer metrics and segment them. Having ordering and customer data easily available so we can better target and grow our business. Great support getting onboarded and ongoing when needed, app is very intuitive to use as well. Leveraging it with its syncing integration with Klaviyo, Google Ads, and more. They keep adding great updates and new features. I recommend taking a look, as the results for us have been excellent this far.

I haven't seen a product that's as well-thought-out as Segments, and I've been in eCommerce for close to a decade. It's an intrinsic part of my 'DTC stack' and has quite possibly saved me days, if not weeks' worth of data-crunching time. Having spoken to @johnchao and his team, I've been blown away by their attention to detail. You can see this from the dashboard - each section has context and is part of the overall story. It's not just metrics randomly thrown together. It's made for regular folks to make data-driven decisions so that they can focus their lives on the decision part rather than the data part. If you haven't tried Segments yet, you should do yourself a favour and try it. Flawless product design @treslco team. Wish you the best.

A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. The lifecycle and product journey features are particularly useful, as well as being able to build and integrate custom segments on the fly. The Klaviyo and Facebook integrations are game-changers for us. This tool is essential to truly understanding your customer’s behaviours.

We love Segments. We have been using it since version one and are fans since. A great combination of strategic and tactical tools to understand our audience and feed our channels with meaningful and actionable data. They also have a great team that is always there to support and open to implement new ideas. Great interface. Highly recommended.

Amazing app for shopify. Breaks down the data on a very easy way to consume. John, the founder of Segments does an amazing job with his team, delivering a great experience for the clients. I only have great things to say about Segments...

I highly, highly, recommend Segments by Tresl. I've been working in digital marketing for 10 years, and I would recommend this app/service as highly as any I've ever endorsed. We've been using Tresl and interacting with the team for more than 2 months, and their app + the service they provide has had a significantly positive impact on our business. Their stand alone app is exceptional, and on the support front they've been extremely helpful from the top down; John, Tony, Dan and Puhsin are remarkably intelligent, thoughtful, kind, and responsive. I promise I'm not invested in their company, nor is this an incentivized review. They're great people making a great product to help businesses succeed. Feel free to contact me directly for feedback about this app; joey@curiada.com. Cheers!

It's very useful because it is easy to get data that we have to assign a data scientist to make it usually. And customer support are very awesome. I ask request so many times, then they response very quick and kind. If you want to growth your business by your data, I highly recommend this app. I request more app that can integrate.

I used the app help me segmentize my database and then create marketing email campaigns based on the clients profiles. The app is so good to understand better what our clients bought together in oder for us to do effective cross sell and product offers.

Very usefull app, helps you digging deeper in your data. Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their datascientist are always available to help. I recommend !

We use the customer lifecycle analysis by Segments as the backbone of our email flow strategy within Klaviyo. It provides an intelligent, automated structure for how we communicate with our clients in the different phases of their customer journey. This service has been a significant revenue driver for our business.

Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! I definitely recommend you consider speaking directly to your segmented audiences. Each customer has diverse needs and purchase patterns. Addressing them directly allows for the customer to feel seen and understood :) Thank you for all your help John Chao!

This app has been a fantastic addition to our site. It provides some really interesting data for us to use. It is especially handy being able to segment our customers (we use customer tags for different pricing on site) and now with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analysis monthly sales. The playbooks are also really helpful, and although our email system doesn't have an available integration with segments, it still allows us to build a workflow for each of the main lifecycles of our customers. There are some new releases in V2 that I haven't had chance to fully look into as yet, but the product relationship area is sure to grow sales. And we will definitely be making use of the Facebook integration that has been recently added. The support team are second to none. we've had a couple of instances where we needed to chat and the team (John specifically) reply quickly, and are super friendly and helpful. Don't be put off by the cost, the insight this app gives has saved hours of my time, and is working in growing our sales each month. It's definitely one that is going to pay for itself.

I am now able to make segments that are consistent across my email and SMS channels. This is a game-changer and a huge time saver.

Segments gave me a level of data that was extremely helpful in improving ads, email flows, and site design. The call with their team was by far the most helpful data analytics call that I have ever had. Great product!

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