GoodSegments People Data App Reviews

GoodSegments gives you a ton of data about your customers, so you can:

1. Figure out who your customer base is.
2. Target email offers at specific segments of your customers (ex. high-income, women).
3. Get more revenue from your email marketing campaigns.

Targeting marketing messages by demographics is a proven method of increasing conversions and sales.

Why? Because the #1 secret to successful email marketing is SENDING PEOPLE EMAIL OFFERS THEY WANT TO RECEIVE. If you can just do that, people will click and buy.

The key insight is this: different people want different things. Women are interested in different products than men. High income people respond to different offers than low income people. Urban buyers are very different from rural buyers.

You need to match the right message to the right group of people. Send emails tailored to each group, and you'll see HUGE increases in engagement.

So, why can't you do this right now? YOU DON'T HAVE THE DATA. You don't know which of your customers are urban or rural, high income or low income, which have college degrees, which are conservative or liberal. You don't even have a customer gender property!

This lack of data is preventing you from properly targeting your offers. It's crippling your marketing campaigns.

The GoodSegments People Data app SOLVES THIS PROBLEM. We give you the customer data you need. You get:

• Each customer auto-tagged with their demographic attributes.
• A demographic dashboard with a complete breakdown of your entire customer base.
• The ability to use those tags to target emails at specific segments of your customer base.

In short, we give you all the data you need to run modern, hyper-targeted marketing campaigns.

GoodSegments customer demographic tags can be used with any app that accepts Shopify tags, such as MailChimp and Klaviyo. If your email marketing tool works with Shopify, then it works with GoodSegments.

GoodSegments' demographics have been shown to predict customer preferences and purchasing behavior. We continually ingest data from validated public and private sources and deliver updates to our clients. Our data covers:

• Income level
• Mortgage status
• White or blue collar worker
• Political lean
• Population density
• Ethnic affinity
• Retiree and veteran concentration
• Housing Stress
• Home price
• Home age
• Home size
• Recently moved
• Vacancy rate
• Owner/renter status
• Housing type
• Commute type
• Marriage/partner status
• Has children in household
• Has college degree
• Weather forecasts