Dexter ‑ Product Price AB Test App Reviews

APP CATEGORY
SCORE
4.6
TOTAL RATINGS
87

Dexter ‑ Product Price AB Test App Description & Overview

Increase Profits & Maximize Revenue w/ Price Testing

Looking to level up your monthly sales without spending thousands of dollars on marketing campaigns? Use Dexter to find hidden revenue with price A/B testing.

Top Shopify Plus brands like Usual Wines, Look Optic, The Harvard Shop, and Bettr use the app to unlock hidden and unrealized revenue.

The best part?

Dexter is one of the very few apps that let you price test a product simultaneously in a given period of time whereas others do basic AB tests – v1 for week 1, v2 for week 2, and so on.

Here’s how to launch a test in 3 steps:

(1) ​Pick a product (2) Decide how much you want to increase (or decrease) the price (3) Pick what fraction of visitors should see the test price

Top features
  1. The PDP URL stays the same. You needn’t change anything in Shopify or your Google/FB ads.
  2. Dexter is compatible with remarketing & cart recovery – users will see the same price throughout the test.
  3. It’s the most accessible & most user-friendly tool to test prices. You just deploy with one click and chill; we do the rest.
  4. Easy-to-understand analytics. Nothing complicated here – we monitor the revenue per 100 visitors to tell which price is doing well at a glance.
  5. These tests are of statistical significance so you don’t run price tests for the sake of it.
  6. We value your time. So, during your first test, we’ll verify whether Dexter is compatible with your Shopify theme within 30 minutes.
  7. Not a feature but we have excellent support – check our reviews to see what our customers are talking about our support team.
FAQs
  1. What is price testing? Simple. You simultaneously divide a pre-defined percentage (50-50 or 90-10) of your store's traffic to show them different prices. This way you can determine which price results in higher revenue.

  2. Is it safe to test product prices? Yes, multiple brands use Dexter to price test their products every day. Marginal changes in price seldom affect the sales of good products, but often have a substantial impact on the profits you take home.

  3. What type of products are best to run price tests on? Pick a product that has steady visitors and sales. This is where you can quickly unlock hidden revenue.

  4. Are there any limitations to the app? Although we strive for perfection, there are a couple of limitations:

  5. Due to the way Google Shopping treats price on the page, sometimes the price split tests might not work (this is the case for all price AB test apps)

  6. We don’t support products with >40 variants.

We are a small team, here to help you manage your price to maximize your revenue and profits!

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App Name Dexter ‑ Product Price AB Test
App Category Store Management
Published
App Price Free to install. Additional charges may apply.
Support E-Mail help@thedexterapp.com
App Website

Dexter ‑ Product Price AB Test Features

Increase revenue by A/B testing product prices..

Set up and deploy instantly

Launch a price test with a single click in a jiffy. URLs stay the same – you don’t need to make changes on Shopify or Google/Facebook ads.

Create custom traffic splits

You can effortlessly control your tests with custom traffic splits be it a 50:50 split, a 75:25 split or a 90:10 split.

Conclusive data & tracking

See which price is doing better in a single glance. We also tell you when you have enough data for a conclusive winner!

Dexter ‑ Product Price AB Test Comments & User Reviews 2024

(United States)

Amazing customer service! They went above and beyond to resolve our issues and ensure our test was working correctly

(Australia)

Amazing customer support. Ella went above and beyond to help me with setting up my first AB Test. I would highly recommend downloading and using this app.

(United States)

So far we're loving the user friendly-ness of the app. It enabled us to run different pricing scenarios without having to jump through all sorts of hoops and change URLs and create new Landing Pages.

(South Korea)

I got a lot of help from the CS team. The app is working very nice and the UI is easy to use. It is a very good app.

(Germany)

Edit: The team reached out to me and really did their best to help out, fixing the issues mentioned below. Really cool! Will give this app another shot now. ----- The pricing model is insane. $3.99 per 100 views - ok. Pricy but they are allowed to charge whatever. But a view is also when the product that's being A/B tested shows up as a RELATED product. So not even eyeballs on the price. This is borderline scam sorry.

(Belgium)

Really good app, the support was really great. I had difficulty setting up my a/b testing because of my theme but with the help of support it went quickly! Thanks to Ella for her help

(United Kingdom)

An amazing app, let down by a ridiculous pricing structure. Reduce the price by at least 50% and charge for only the test price visitors (instead of all visitors) and then more people will use it, including myself.

(Netherlands)

Super test, versnelt het A/B testen met prijzen enorm en geeft hele duidelijke test resultaten. Ook klantenservice is snel en behulpzaam.

(Australia)

I recently started price testing with the help of Dexter, find it amazing and insights from the app help us with our decision making. Good customer service as well.

(United Kingdom)

Great app to test pricing. With global inflation, now is the time to test what price points work for your customers and Dexter is a brilliant tool for that. Rapid customer support too

(United States)

SUPER easy to install and use, and phenomenal support - they will look into your case in depth to make sure app will work. One of the best apps I've installed on our store. Highly recommend.

(United Kingdom)

It was really easy to set up the price test and the customer service was very helpful making sure everything was setup correctly

(United Kingdom)

I used this app to test different pricing and it has helped me a ton! Customer service is also very friendly.

(United Kingdom)

Phenomenally easy app to install and get set up on. The help desk (particularly Ella) is also incredibly helpful and supports setting this up.

(France)

This app is awesome, works perfectly and the customer support is AMAZING, the best among Shopify apps in my experience. Thank you for all the hard work the Dexter team provides!

(Serbia)

Very powerful tool and excellent customer support. I will highly recommend the service. We used it to identify the quality of our offer and gave us solid insides and clues on what to do next with our business.

(United States)

Great concept of an app, however it is extremely expensive to test anything at all. I was charged almost $1,000 and the experiments still were "insufficient". I contacted the support about this and they completely ignored me. Very disappointed.

(United States)

The app itself works great, but the 1 star review is for the pricing model, which kills the usefulness of the app for me. The only pricing option is green-light unlimited charges up to a ceiling of $999/month. No choice for $200/$500/$750/etc. Either Nothing or write a check for UP TO $999/month. We tested 4 products and did get some good data, but we'd need 10k visitors, and about 100+ conversions per price variant to feel that there's statistical significance for other tests we run.

(Canada)

I am happy to recommend Dexter as a means of price testing, it is easy to set up and provides easy to view analytics. Vivek from their team was great to deal with for a few questions that I had during setup.

(United States)

Cool product but flawed "one size fits all" pricing strategy. The app charges 3.99 per 100 visitors. I can see how this would be fair for some test - however others, like ours it just seems way too much. We sell t-shirts for around $29 and were wanting to test different price points a couple dollars cheaper or a couple dollars more. With such an impulse item already a LOT of data is needed to determine statistical relevance. We are already at 1000 visitors for one test ($39 worth) and still don't really know anything. It's not that the app isn't valuable, however at what we're paying we will probably end up just doing the tests manually ourselves without the app.

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