Google Shopping Ads Optimizer App Reviews

One of the overlooked optimizations and waste of money when running Google shopping campaigns is not excluding products or search terms that are not converting. Those products and / or search terms are eating your Google shopping ads budget, and reducing your ROAS and ability to scale.

You simply create a rule for one or more Google shopping campaigns with conditions to optimize based on products or search terms. Once set the rule our machine will run based on the frequency you selected, and exclude products within the condition.

You can set the rule based on: - ROAS - Cost - Conversions

Example: Exclude all products that the cost is >$50 and conversions = 0.

Optional - If you need to implement conversions simply select the account your want to add conversion pixel, click on the embed conversion button and you are ready to go!

A: The app can optimize both types of Google shopping campaigns, smart and standard.

A: Optimizing Google smart shopping campaigns are based on the performance of the products. Once a product will fall into a certain rule, it will be excluded.