B4B – Variable Products App Reviews
| App Name | B4B – Variable Products |
| App Category | Store Management |
| Developer | Zubr |
| Published | 18 November 2019 |
| App Price | From $9/month. 30-day free trial. |
| Support E-Mail | [email protected] |
| App Website | https://zubrcommerce.com?utm_source=app-store&utm_medium=variable&utm_campaign=site |
B4B – Variable Products Features
Variants on collection page & Collection filter by variants.
Variants on collection page
Display variants instead of products on collection pages. No need to copy product info. Show ONLY VARIANTS with important options
Show right variant picture
Show an appropriate variant depending on collection.
Split variants and change the displayed product image according to collection
Filter by conditional logic
Use collection conditions to show variants with specified option values. Variable shows these variants on collection pages just as products
B4B – Variable Products Comments & User Reviews 2026
Love this app. There were some difficulties with integrating my custom theme but customer support solved it for me in no time and also added some other things that I had requested such as integrating with my third-party reviews app. Great experience.
Very good app. Their support is very kind and has a quick response. I am very satisfied with this app. Highly recommended.
Thank you for all your adjustments! We checked and it's OK! This app is so easy to use, we review this app as a "god app!" ARIGTO
The app works really good. You have a lot of options and functionalities. The app is really sophisticated. You have the possibility to enable the app for each individual collection. It is also possible to show just specific variants as separate products and not all of them. Furthermore, the support team is really good and responsive.
This app helped me a lot! the conditional attribute filtering is helpful and has an amazing fast and reliable support team who helped me with my issues. I recommend you give it a try, and if you got any issues don't hesitate to contact the support team as you won't be disappointed.
Great support, easy to set up, works like a dream. I had to set up two collections showing variants as products. Combing this with a good filter solution made it super easy for customers to find products.
This app is great! It's easy to use, and it does the job of showing multiple color variants on collection pages. The support team was also helpful with our request regarding the number of products/variants per row on the collection page. Thank you!!
Die APP funktioniert einfach bestens. Genau das was wir gesucht haben. Bei Fragen kann man sich an den Support wenden und diese melden sich sehr schnell und mit hoher Kompetenz zurück. Wir können diese App nur empfehlen.
Absolutely love this app! Saved me a ton of time and was super efficient to set up. The customer service is also top notch!
I just installed it and I'm already loving it, that's what I was looking for! If there is a problem, I will come back here and update my review.
Simple app and does what it's suppose too. We were a little confused to begin with, on how to use the app and add it to collections, and do the filter. But after about 20 minutes of hacking, we worked it out. A must have app if you're wanting to filter collections by your variant options.
I tried this app after trying several other variant apps that did not do what I needed them to do and this one is perfect for showing all color variants of one style individually on the collection page. I needed help from support to configure it correctly but they were very responsive and helpful in getting it to work correctly on my website. I highly recommend this app!
Super happy with the app and support. We had some small issues and tweaks which got resolved swiftly and pretty much right away and now all is working perfectly and as we needed it to. The app itself help us show to our customers exactly the variations we need and there is plenty of room for personalization as well.
The perfect app for displaying variants on collections and featured collections. Had a question to customer support and got my issues solved in literally a minute, awesome!.
The app does exactly what it is supposed to do. We had some issues with the app on a new them, and the team helped resolve the issue in less than a day. Recommend!
Truly recommend it, we tried different apps before for variants on collections pages and it didn't have even half features like this one. :)
This is a really interesting app. I am having a couple issues with it. When you click one of the variants on a collection page it takes you to the /products/productname=?VarID which is fine because it load the right color for example. Unfortunately the URL used for SEO /products/productname does not load it is forwarded to the first variant /products/productname=?VarID. Not ideal for SEO but can live with it. I have been having issues though with how my search console reads them AND how the rich snippets are loading. I have opened a ticket but have not gotten a solution. If these things can be solved it would be an amazing add on app
Recently started using this app and working really well so far. No issues. Took a little time to setup first time but not difficult. Would recommend
the perfect solution for showing different variants on collections. the support team is impressive!!
Edit: still not solved, but they have reached out. Stars added back. ORIGINAL REVIEW: I've reached out to support multiple times and have received zero responses. The main use of the app works well (having variants show themselves on a collection page) but the variant mix doesn't work yet, so the premium option is just wasted money unless Support answers my emails.
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B4B – Variable Products App Tips, Tricks and Rules
What do you think variable products shopify app? Can you share with Zubr company and people your complaints, experiences or thoughts about the app?
B4B – Variable Products App Alternatives & Competitors
| App Name | App Rating |
| Advance Auto Parts Search | 4.7 |
| Bundle up Products & Inventory | 3.8 |
| B2B Portal/ Net Terms | 5 |
| Smart Image Upload | 5 |
| Trust Badges Bear | 5 |
| Store Importer | 3.6 |
| LinkIT ‑ Sell digital products | 0 |
| Supra Reports | 0 |
| Negev Delivery Integration | 0 |
| App Name | App Rating |
| Collection Page & Product Sort | 5 |
| Variants on collection page | 4.6 |
| Collection Page Merchandising | 5 |
