AdWhatCost: Ad Insights & UTM App Reviews

APP CATEGORY
SCORE
5
TOTAL RATINGS
8

AdWhatCost: Ad Insights & UTM App Description & Overview

Reliable Conversion Tracking

In the light of progressively inaccurate ads reporting and a partial reliance on estimations in the post iOS14 era, reliable reporting data has become an increasingly rare commodity.

AdWhatCost gives you an accurate and most of all reliable account of all orders that were verifiably placed by visitors of your store who have clicked on your Facebook ads, Instagram ads or TikTok ads within their customer journey. To do so we use UTM parameter sets to match your Facebook Ads (Meta Ads) & TikTok Ads data with your Shopify store data.

For the purpose of full transparency & traceability, we come with receipts, in the sense that we list each order on the respective ad’s detail page.

Instant Insights

Ever since the release of iOS14, ad conversion reporting has not only become less accurate but also slower with reporting delays of up to several days. We analyze your customer’s journey as soon as Shopify linked it to your orders to give you the ad performance data in close to real time to put you in a position to be able to make educated scaling decisions at a moment’s notice.

Profitability Tracking & Calculation

On top of your ad spend, we also take your cost of goods sold (COGS), shipping costs and tax into the equation. This means that our app can give you a more accurate account of your ad’s profitability as well as advanced performance marketing KPIs such as ROMI (return of marketing investment: profit / ad spend). Of course, we also deliver traditional paid social metrics such as ROAS & ACoS.

Unlimited Attribution Window

We don’t just look at the converted session that brought about the order, but rather meticulously analyze the entirety of sessions that make up your customer’s journey inside of your Shopify store. This way AdWhatCost can lift the one-week click attribution constraint put on you by ad platforms like Facebook. The only limit to the length of your attribution window is the length of the respective customer’s journey!

Item Quantity Insights

Our item quantities table delivers insights into the purchase behavior of customers whose purchase was triggered by one of your FB ads, IG ads or TT ads. Spot trends and adjust your creative and copy efforts accordingly!

UTM Tracking

As for insights beyond Facebook analytics, Instagram analytics and TikTok analytics, you can rely on our UTM tracking feature to deliver verifiable conversion data for all your marketing campaigns that are equipped with UTM parameters.

Customer Cohort Analysis

Track your customer cohorts on monthly as well as on weekly basis to analyze your customer retention and explore invaluable data such as your Customer Acquisition Cost (CAC) and your Customer Live Time Value by cohort.

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App Name AdWhatCost: Ad Insights & UTM
App Category Store Management
Published
App Price Free plan available. 10-day free trial.
Support E-Mail support@adwhatcost.com
App Website https://adwhatcost.com?utm_source=app-store&utm_medium=developer-website&utm_campaign=resources-section

AdWhatCost: Ad Insights & UTM Features

Facebook Ads, TikToks Ads Performance Monitoring; UTM Tracking.

Fast & Reliable Reporting

We only report orders that can be verifiably allocated to one of your ads via our UTM matchmaking – in next to real time

Ad Profitability Tracking

Factoring in ad spend, shipping & cost of goods sold, we calculate the profitability of your Facebook & TikTok ads based on verified orders

Unlimited Attribution Window

We analyze the whole customer journey inside of your Shopify store & attribute orders to the latest UTM parameter set recorded

AdWhatCost: Ad Insights & UTM App Integrates with:

Instagram Ads Facebook Ads TikTok Ads

AdWhatCost: Ad Insights & UTM Comments & User Reviews 2024

(Germany)

- Support ist überragend, bei Fragen bekommt man oft schon am selben Tag eine Antwort - Die App funktioniert gut und hat einen übersichtlichen Aufbau, deutlich besser als eine Alternative bei Google Analytics (die leider auch nicht sehr zuverlässig läuft, nach meinem Empfinden) - ständig neue features, man darf sich auch immer als BETA-Tester anbieten - insgesamt hilft es uns das Tracking wieder einigermaßen einzufangen nach dem ios 14 update

(Sweden)

I have only use this app for 2 days! But for sure the best app i have use for tracking! Love it :) And the price is perfect

(Spain)

I don't know what are you doing if you are running ads and not using this app to measure attribution. Hand down the best app discovery I've done this year. Also I had a feature request and the founders were very receptive. 10/10

(Germany)

ADWC allows me to map my ad spend to a purchase via UTM parameters to calculate ROAS and ROI. No more estimated purchases from Facebook and Tiktok anymore. I am completely satisfied with everything and highly recommend this app. Keep it up!

(Germany)

Wir arbeiten seit Tag 1 mit AdWhatCost zusammen, um Facebook KPIs zuverlässig und übersichtlich zu tracken und nachgehend analysieren zu können. Sehr benutzerfreundliche Oberfläche und transparente Darstellung der Resultate der Facebook Kampagnen! Mehr als empfehlenswert!

(United States)

This will likely be the most popular app for shopify in a few months time. If you advertise, you NEED this app! It allows you to clearly see where your sales are coming from, set budgets and witness profit margins pretty much in real time. Last year I paid 3500 to Hyros and used it to my advantage but when they wacked my account another 3500, I sourced AdWhatCost. This app does what Hyros does, but is actually way more user friendly and obviously less expensive. I hopped on a zoom call with one of the creators who walked me through all the features today. They're entrepreneurs just like the rest of us. Don't even hesitate. Get this on your store before another head scratching day goes by and you blindly turn off the wrong ad..

(United States)

I found this app accidentally and after using it I am so happy to find this gem. the information is super accurate which allow me to take the right decisions about my campaigns, The support team is as great as the app, I requested some functionalities I need to run my campaigns better and they answer soon but they got the new feature very very fast, definitely, a must-have app if you are running Facebook campaigns, this app will save you tons of money and take right decisions.

(Hong Kong SAR)

Accidentally stumbled upon this app and it is exactly what I was looking for to track conversions. The data is so much more accurate than the Facebook ad manager. The customer support is amazing as well! Highly recommend!

(Germany)

Very useful App. It tracks even more conversions than the standard Facebook reporting does. All their tracked conversions are proven via UTM data. Very credible insights and much recommended!

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AdWhatCost: Ad Insights & UTM App Tips, Tricks and Rules

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AdWhatCost: Ad Insights & UTM Screenshots & Images

AdWhatCost: Ad Insights & UTM shopify app screenshot images, pictures.