FUGU ‑ Every Payment Counts App Reviews

At FUGU our mission is to help merchants safely accept payments they currently lose to fraud, false declines, and payment churn. With that in mind we built the first multi-tier anti-fraud solution designed to minimize order declines while effectively preventing a variety of fraud types, at multiple points along the transaction life cycle. Including:

• Payment monitoring,
• KYC automation,
• Risk scoring
• Chargeback management

We offer a unique Hybrid Protection model: While you are using FUGU you may determine whether to block/allow transactions, you may also selectively retain the optional Chargeback Guarantee service, for only part of the transactions based on specific criteria (e.g.: price, product, shipment location etc.)

• One-click integration with your Shopify store, no technical knowledge required.
• Fully Packed and Pre-configured - FUGU plans come packed with risk scenarios that are continuously updated as new forms of fraud are detected.

As a Shopify store owner you are empowered with a FREE 'Payment Efficiency Test', which you can run – all by yourself – and see, first-hand, the impact we could have delivered for your store in actual quantifiable figures (based on your store's last 90-day data).

FUGU monitors and analyzes information revealed voluntarily by the customer during and after the checkout phase. When an order is created each transaction is categorized and monitored in light of its applicable risk scenario(s). As the order delivery/fulfillment process advances, FUGU utilize a unique approach:

• Based on the initial risk and scenario assessment the system will execute a tailored monitoring plan including post-payment KYC automation – minimizing your exposure to chargebacks.
• Customer touchpoints continuously monitored for a broader perspective risk audit; indicators are collected from email communication, website visits, mobile interactions, contact forms submissions and other undisclosed methods that evolve to counter the progression of fraud.
• Signs of risk and evidence of value delivery are recorded and analyzed for an optimized balance of Transactions Approvals vs Risk Exposure
• FUGU scores the chances of fraud over time, to give the right recommendation just before shipment. We are the only solution to also cover cases of fraud by the card holder ('Friendly Fraud'), deferred payment models (BNPL) and recurring payments.
• In the unfortunate case of a dispute, the customer’s entire interaction trail is available as representable documents at a click, allowing to effectively challenge a chargeback dispute, which you may handle yourself or let FUGU Chargeback Guarantee deal with it.